NEWCASTLE

THE WAITING ROOMS

Bermondsey Pub Co // 2017

JSA Design were approached by Ei Group in 2017 to assist in the concept design of the managed side of their business; Bermondsey Pub Company.  

The 'Long Bar' was one of the original sites taken into the Bermondsey estate. It was an established late night venue, centrally located for Newcastle's busy nightlife scene, close to Newcastle Central Train Station and in much need of a full refurbishment.

Working closely with the client and a branding/marketing designer, JSA developed a new name and a complete overhaul of the internal and external trade areas. 

The Waiting Rooms offer was carefully tailored with the introduction of Cask Ales and Pieminister's artisan pie menu.